Top 5 Delivered Meal Kits and Specialty Foods Apps on Unified Platform in Kenya - Q3 2024

In the third quarter of 2024, the delivered meal kits and specialty foods category in Kenya showed diverse trends across the top five apps on the unified platform. According to Sensor Tower data, each app exhibited unique patterns in downloads, revenue, and active user engagement.

Vivino: Buy the Right Wine had an interesting quarter with weekly revenue fluctuating between $35 and $101, peaking in late September. The app's downloads varied, with a notable increase to 98 in mid-September. Active user numbers showed a slight decline overall, starting at 854 and ending the quarter at 725.

Factor_ Prepared Meal Delivery saw no revenue during this period, but downloads reached a high of 90 in early September. Meanwhile, active users gradually increased from 223 at the start of the quarter to 244 by the end.

Healthy Food did not generate revenue in Q3, but downloads saw a significant spike from 5 to 183 in early September before stabilizing. The app did not report active user data.

HelloFresh: Meal Kit Delivery also reported no revenue, but downloads increased from 22 at the beginning of the quarter to 73 in early September. The app maintained a strong active user base, peaking at 924 in early September before ending the quarter slightly lower at 889.

EveryPlate: Cooking Simplified showed no revenue, with downloads reaching a peak of 20 in early September. Active users increased from 69 at the quarter's start to a high of 110 in early September, then slightly decreased to 97 by the end of September.

This data from Sensor Tower highlights the varying engagement and growth patterns among these top apps, offering a glimpse into consumer preferences and market dynamics in Kenya's delivered meal kits and specialty foods sector. For more detailed insights and analysis, visit Sensor Tower.